By | Published on Tuesday 3 November 2020
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Spotify has announced it is piloting a new service that will allow artists and labels to influence the algorithm that selects what music is played when users use the streaming platform’s auto-play or personalised radio functionality. This is a development many artists and labels will welcome, although the costs associated with accessing the new service is proving controversial in some quarters.
Spotify’s curation algorithm influences what music the platform’s users hear in a number of ways. The most obvious is the algorithm-based personalised playlists like Discover Weekly. However, many users also have auto-play set up on their Spotify account, meaning that when a playlist or album they have specifically selected finishes, the service just keeps playing related music. And then there’s the ‘radio’ option, that plays a constant personalised stream of music based on a favourite artist.
Spotify says that rights holders, artists, and labels will receive a 'promotional recording royalty rate.' Spotify will soon begin a nationwide rollout of the new feature at the promotional rate. Spotify announced today it will begin to test a new service that gives artists more of a say in how their music is discovered on the Spotify platform. At launch, the service will allow artists and labels to identify music that’s a priority to them and Spotify will then add a signal to help the music get surfaced by its personalization algorithms. Spotify Download Spotify. For Artists Developers Advertising Investors Vendors Useful links Help Web Player Free Mobile App 2020 Wrapped. Australia Legal. Spotify has launched a new feature that will allow subscribers to donate money directly to their favorite artists through the app, part of the company's efforts to help musicians during COVID-19.
The Spotify algorithm crunches lots of data in order to decide what music to play. The streaming firm calls each of the things the algorithm considers a “signal”. In a blog post yesterday, the company revealed what some of those signals are, including things like what a subscriber is listening to when, preferred genres and languages, what tracks they saved to their library, the listening habits of other subscribers with similar musical tastes, the time of day, and so on.
With the new service, artist or label input will become one of those signals. Spotify wrote in its blog post that “artists tell us they want more opportunities to connect with new listeners, and we believe our recommendations should also be informed by artists – their priorities and what they have to say about their music. And soon, we will roll out a test of a service that gives artists a say in how their music is discovered”.
Unlike Spotify’s existing playlist pitching tool, which is focused on new releases, the new service will allow artists and labels to inform the algorithm about catalogue as well as new tracks that they think the system should be prioritising. That might mean, Spotify added, a song the artist is “particularly excited about, an album anniversary they’re celebrating, a viral cultural moment they’re experiencing, or other factors they care about”.
There’s also another difference between this service and Spotify’s playlist pitching tool. That tool is free to use, whereas this will be a paid-for service. Download songs from spotify link. Partly to stop artists and labels telling the algorithm that all their tracks are a priority, and partly because Spotify is slowly expanding the range of paid-for marketing services it sells to the music industry.
However, Spotify revealed in its blog post, artists and labels using the new service won’t have to pay anything upfront. Instead, when an artist or label asks the algorithm to prioritise a track, a lower recording royalty rate will then be paid on any subsequent streams that the algorithm generates. Spotify app junk files downloads.
Although Spotify clearly sees that approach as being pro-artist and pro-indie – in that it means the service doesn’t require an artist or label to have a big upfront marketing budget – it’s a potentially controversial move in the context of the debate around streaming royalty rates that has gained new momentum during the COVID-19 shutdown of live music.
For those that argue those royalty rates are already too low, the prospect of an even lower rate being paid on any streams is worrying, despite the marketing value of the new service.
Of course, any artist or label that doesn’t think the new service as adding any value isn’t obliged to use it. Though any talk of lower payouts and paid-for marketing probably empowers those who argue that the streaming business model only works for the platforms and the majors – despite, as noted, the proposed payment model seeking to ensure grassroots artists and indie labels can take part.
Some might also see a system that allows artists or labels to pay to push their music towards listeners as being good old ‘payola’. That viewpoint possibly depends on whether you see Spotify as the new radio or the new retail. Paying for airplay on radio has always been frowned upon and is often illegal. But, in the heyday of the CD, it was common for major retailers to seek discounts or fees for priority racking and in-store promotions.
It should also be noted that Spotify is keen to stress that this new service will only influence the algorithm, not control it. “Listener satisfaction is our priority”, the blog post insisted, “we won’t guarantee placement to labels or artists, and we only ever recommend music we think listeners will want to hear”.
The pilot of this new service – branded ‘discovery mode’ on the industry side – will start in the US, with the focus on Spotify’s autoplay and personalised radio functions. However, as it rolls out, the service could also be expanded to other areas of the platform where the algorithm curates.
Spotify just announced some big news for artists – and their bank accounts.
The streaming platform has long enabled artists to highlight a piece of music on their profile via the ‘Artist’s Pick’ headline.
Now, Spotify has launched a sister version of this feature, ‘Artist Fundraising Pick’, which allows acts to pin a specific destination on their profile where fan can pay them ‘tips’. https://bhnldl.weebly.com/blog/spotify-app-wont-play-offline.
Artists wishing to use their Fundraising Pick to encourage their fans to pay money to good causes are welcome to do so – either via GoFundMe, or direct to a range of causes supported by Spotify’s COVID-19 Music Relief project.
However, artists wishing to use Fundraising Pick to encourage their fans to pay them money, can also do so – via a link to one of two endorsed e-wallet services, PayPal.me and Cash App.
The timing of the launch of ‘Artist Fundraising Pick’ is obviously apt, amid a global pandemic that has wiped away any hope of live touring income for artists, while also hurting physical music sales and licensing revenues.
Said Spotify in a blog post today: “Given the urgency and impact of the COVID-19 crisis, we’re working as quickly as we can to develop this new product and get it out to as many artists as possible. However, we’ve never built a fundraising feature like this before. We consider this a first version that will evolve as we learn how to make it as helpful as possible for the music community.”
Time will tell how committed Spotify is to the long-term idea of fans being able to ‘tip’ artists money directly on its platform, or whether these features will be retired after (fingers crossed, everyone!) the COVID-19 pandemic dissipates.
Online fan ‘tipping’ has become commonplace on platforms such as Twitch (via the platform’s ‘Cheering’ feature), and has also become a key tenet of Tencent Music Entertainment’s business in China.
“Given the urgency and impact of the COVID-19 crisis, we’re working as quickly as we can to develop this new product and get it out to as many artists as possible.”
Spotify
YouTube launched a ‘Fan funding’ virtual tip jar feature for creators in 2014, but later retired it. In 2017, YouTube essentially replaced this tip jar with ‘Super Chat’, which enables fans to pay to have their live chat messages highlighted; creators earn a share of this money.
One of Spotify’s new partners, Cash App, has pledged a $1m fund for artists in the US and UK on the service as part of today’s announcement, which has the double benefit of helping acts during a difficult time… while also monetarily incentivising them to use Cash App rather than PayPal.me.
How that fund works: Spotify for Artists users that submit their “$cashtag” username as their Artist Fundraising Pick — and secure at least one monetary contribution through Spotify — will receive an extra $100 in their account from Cash App, until a collective total of $1 million has been contributed.
According to Spotify, artists from all over the world and at various stages of their careers have helped launch the Artist Fundraising Pick.
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Tyrese Pope is fundraising through Cash App.
He said: “I’ve been using Cash App to raise money for a while but now that listeners can contribute through Spotify, it’s going to make a big difference. With touring now impossible, it’s never been harder for artists to make ends meet, so the extra contributions from Cash App and listeners alike will really help when we need it most.”
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Boy Scouts (aka Taylor Vick) is also fundraising through Cash App.
She commented: “Like so many others right now, I am out of work as our tours have been cancelled or postponed because of COVID-19. Any help is appreciated as we keep in our efforts to find new ways to get by.”
“I’ve been using Cash App to raise money for a while but now that listeners can contribute through Spotify, it’s going to make a big difference.”
Tyrese Pope
Benjamin Ingrosso is fundraising for Musikerforbundet.
“I want to be helpful in the ways I can during these difficult times,” said Ingrosso. “I’ve seen lots of my fellow musicians lose work due to the current situation. Most of us don’t know when we will be able to go back to work.
“Music is something that always helps us in rough times like these as well as being there with us to celebrate all the happy moments. I’m hoping that this fundraising for Musikerförbundet can help us get through this and get us back up on the stage, when all of this is over, to bring happiness to people with live music again.”
Marshmello is fundraising for MusiCares: “So many of us have been affected by the COVID-19 virus, and now more than ever we need to stand together and help each other.
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“MusiCares is helping all working musicians, producers, songwriters, engineers and so many. Let’s all do our part to help those who need it most!”
Spotify said: “This is an incredibly difficult time for many Spotify users and people around the world — and there are many worthy causes to support at this time.
“With this feature, we simply hope to enable those who have the interest and means to support artists in this time of great need, and to create another opportunity for our COVID-19 Music Relief partners to find the financial support they need to continue working in music and lift our industry.”
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Spotify for Artists admin users can select Get started on the banner at the top of their dashboard to submit their Fundraising Pick.Music Business Worldwide